As well as Adwords Conversion we also use the Google Remarketing application. This is a process we would like to use to contact you again. This application allows you to see our advertisements after visiting our website when you continue to use the Internet. This is done by means of cookies stored in your browser, which are used to record and evaluate your usage behavior when Google visits various websites. This way Google can determine your previous visit to our website. According to Google’s own statements, Google does not merge the data collected in the context of remarketing with your personal data, which may be stored by Google. According to Google, pseudonymization is used for remarketing in particular
Facebook Custom AudiencesOur website uses the “Custom Audiences” remarketing function of Facebook Inc. (“Facebook”). This allows users of the website to see interest-based advertisements (“Facebook ads”) when visiting the social network Facebook or other websites that also use the process. We want to show you advertisements that are of interest to you in order to make our website more interesting for you. Due to the marketing tools used, your browser automatically establishes a direct connection to the Facebook server. We do not have any influence on the scope and further use of the data collected by Facebook through the use of this tool and therefore inform you according to our level of knowledge: By integrating Facebook Custom Audiences, Facebook receives information that you have accessed the corresponding website of our online presence or that you have clicked on one of our ads. If you are registered with a Facebook service, Facebook may associate your visit with your account. Even if you are not registered with Facebook or have not logged in, it is possible that the provider may obtain and store your IP address and other identifying features. It is possible to deactivate the “Facebook Custom Audiences” function for logged in users via https://www.facebook.com/settings/?tab=ads#_. The legal basis for the processing of your data is Art. 6 Para. 1 (1) (f) GDPR. For more information about Facebook’s data processing, please visit https://www.facebook.com/about/privacy.
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