In the bustling world of food expos, standing out from the crowd is crucial for success. Our main goal was to create a booth that would captivate this target audience and effectively communicate the brand’s unique offerings.
We’ve came up with different proposals including promotion tactics suggestions, customised furnitures, decorative installations and more. One of the key elements was captivating graphics representing the brand’s essence. We also introduced an oversized soup container as a focal point, serving both as a visual representation of the brand and as a high table for product and signage display. This innovative approach not only made the booth visually appealing but also created a welcoming ambiance for visitors.
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One of the significant challenges we encountered in this project was optimizing the limited space available within the booth. We strategically optimized the booth layout, effectively dividing areas for product display, retail, and serving hot food. Meticulous planning and innovative solutions resulted in a well-organized and engaging space for visitors at the food expo. |
| Our involvement in the project went beyond just design and aesthetics. We took charge of handling the entire event, including ideation, file outputes, floorplan output, rendering, logistics, and manpower arrangement for setup & dismantle. By expediting the entire process, we ensured a smooth setup during the food expo. This allowed our client to focus on essential aspects such as onsite stock arrangements, staff training, hot food station setup, and maintaining overall customer experience. |  |
The booth project at the food expo for Original Taste Workshop was a resounding success, leaving a lasting impact on both the attendees and the client. Through creative design, meticulous planning, and seamless execution, we were able to capture the attention of our target audience, boost brand identity, and drive increased sales. We are proud to have played a part in helping Original Taste Workshop make a significant impression in the competitive food expo landscape.
