SEO is an abbreviation for search engine optimization. SEO is the process of taking steps to improve the ranking of a website or piece of content on Google.
The primary distinction between SEO and paid advertising is that SEO entails “organic” ranking, which means you do not pay to be in that space. To put it simply, search engine optimization is the process of optimizing a piece of online content so that search engines like Google display it near the top of the page when someone searches for something.
Consider it this way. When someone searches for “website building,” they are most likely looking for web development, Content Management System (CMS), and instructions or even tutorials on how to build their own website. You’d want people to find your tutorials if you wrote an article about how to make a website. To be found by anyone, you must rank higher than all other websites offering website building tutorials. It’s not easy, but that’s the point of SEO marketing.