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Research and Analytics Report – City In Time Mobile & Web application

Project Duration: 4 weeks

客戶簡介

CITY IN TIME is an augmented reality (AR) tourism project created at City University of Hong Kong for the Tourism Commission. The web application and the mobile application enable audiences to relive the panoramic scenery of Hong Kong’s past at 28 designated locations across the city, which helps telling the stories of many of Hong Kong’s outstanding historical buildings and monuments.

困難與挑戰

Provide analytics report including mobile and website performance insights and monthly data comparison, explanation of audience behaviors, reasons for low performance, and rooms for improvement.

解決方案

To achieve the goal, our team starts by consolidating data from various platforms, such as website analytics, mobile application analytics, and download data from Apple Store and Google Play Store. Data that is essential for the analysis will be web traffic, pageviews, numbers of unique users, record user events of different locations, as well as traffic performance sorted by time and day, etc.
Through various data blending based on the data retrieved from the website and mobile analytics, it helps to conclude the performance of the locations and to also explain audience behaviors by analyzing their interactions with the mobile application through numbers and charts.

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