Project Duration: 40 weeks
Our client, a prominent German healthcare company, delivers kidney dialysis services via a vast network of 3,994 outpatient dialysis centers, catering to 345,096 patients. Operating in more than 38 countries worldwide, the client aspires to revamp selected country-specific websites while integrating new marketing automation capabilities, including Data Analytics (incorporating a built-in Reporting Dashboard), Electronic Direct Mail Marketing (EDM), and Customer Relationship Management (CRM).
Given the need to revamp over 10 websites and meet the aforementioned requirements, our team selected HubSpot as the preferred CMS tool. HubSpot stood out among its competitors as it offers a user-friendly CMS building platform with What-You-See-Is-What-You-Get (WYSIWYG) capabilities, in addition to the necessary Customer Relationship Management (CRM), Electronic Direct Mail Marketing (EDM), and marketing automation functions.
Provide analytics report including mobile and website performance insights and monthly data comparison, explanation of audience behaviors, reasons for low performance, and rooms for improvement.
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