upvising limited mobile logo full color

How to Create Facebook Pixel for a WooCommerce Website?


19 / 12 / 2021

It’s essential to put Facebook Pixel on your e-commerce website to improve the performance of your store. With the help of this tracking code, you can keep tabs on user behavior on your website and target users who have shown interest in it with advertisements. In this article, we’ll discuss how to expertly build a Facebook Pixel for a WooCommerce website.

Creating Facebook Pixel for a WooCommerce Website

Ensure that you possess a Facebook account and a WooCommerce website before initiating the process of Facebook Pixel creation. Below are the necessary measures to produce Facebook Pixel for WooCommerce:

  1. Log in to your Facebook Ads Manager account and navigate to the “Pixels” section.
  2. Click on the “Create a Pixel” button to start the Pixel creation process.
  3. Input the name for your Pixel and your website URL, then click “Create.”
  4. Select “Manually install Pixel code yourself” and copy the Pixel code generated.
  5. Access your WooCommerce website’s admin dashboard, navigate to “Appearance” > “Theme Editor,” and open the “header.php” file.
  6. Paste the Pixel code generated in step 4 before the closing </head> tag and click “Update File.”
  7. Return to the Facebook Ads Manager and click “Continue” to verify that the Pixel is working correctly.
  8. Once the Pixel is active, you can start tracking user behavior on your WooCommerce website and use the data to optimize your advertising campaigns.

By following these steps, you can easily create Facebook Pixel for your WooCommerce website and enhance your advertising efforts.

How Facebook Pixel Helps Boost E-commerce Sales

After you accomplished the Facebook Pixel installation, Facebook Pixel will then start to initiate the tracking user behavior on the website. Below are some methods that Facebook Pixel assists in improving and boosting your e-commerce sales:

Retargeting Ads

Facebook Pixel allows you to create custom audiences based on user behavior on your website, such as people who added items to their cart but didn’t complete the purchase. You can then use this custom audience to retarget them with ads on Facebook, reminding them of the items they left in their cart, and encouraging them to complete the purchase.

Lookalike Audiences

Facebook Pixel also helps you create lookalike audiences, which are people who have similar interests and behavior to your existing customers. This allows you to reach new potential customers on Facebook who are likely to be interested in your products.

Conversion Optimization

Facebook Pixel also helps you optimize your ads for conversions. It tracks the user’s behavior on your website and provides data on which ads are driving the most conversions. You can use this data to optimize your ads and make changes to your website to improve the user experience.

In conclusion, Facebook Pixel is a powerful tool that every e-commerce website owner should use to increase sales. By installing Facebook Pixel, you can track user behavior, create custom audiences, and optimize your ads for conversions. So, if you haven’t installed Facebook Pixel on your WooCommerce website yet, it’s time to do it now!

Need Help with Facebook Pixel and E-Commerce Website?

If you need help with Facebook Pixel and your E-Commerce Website, view this post and you can find out more about how we can assist you in achieving your business goals!

You May Also Like…

Announcement June 2022
Announcement June 2022

We are glad to announce that our business has recently undergone a revamp and is now operating under Upvising Limited (https://upvising.io/).

Open chat
Powered by Upvising.io
Hello! We are here to help you almost instantly via WhatsApp Chat!